Over the past years of doing business in a foreign country, I have noticed that there is a lack of good, quality marketing and advertising. Many small and large companies lack the ability to strategically market their service or products to a niche market where market share is available. A marketing company could consist of direct marketing, web marketing, socail media marketing, or focusing on Guerrilla Marketing (Read Guerrilla Marketing by Jim Lavenson). Marketing is not for everyone, but if someone has some business training and does some study on marketing, they could quite easily start a small marketing company. An advantage that a westerner could present to potential customers is their ability to help them enter into the US or European Markets.