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Introduction – Laying The Foundation
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Preparing for a Life in Business as Mission
    About Lesson

    A few years back, I had the opportunity to consult with a new business startup. This business was trying to break into a very profitable sector. As we began to dive deeper into the research of one certain potential revenue stream, we received a strict warning. We were told not to pursue that side of the business because some very influential people in the society already dominated it. We were told that if we tried to take a share of that market, there was potential that they could have our business shut down.

     Understanding the fact that competition may bring with it strong feelings is very important!

    1. Are others already doing what you plan to do? 
    2. Is competition welcome in your host culture? 
    3. Are your competitors powerful people who could shut down your business or get you removed from the country? 
    4. Will your business take away income from some other indirect competitor? 

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