In this final lesson, we will try to think about and identify the key for doing business in your local context. Over my years of doing business across the Arab world and coaching Kingdom entrepreneurs in various settings, I have realized something very interesting. In each of the contexts (countries / cities / cultures), we have been able to identify a “KEY” that helps to open the door to a life in BAM. In some countries we have seen the key to be:

• An influential local partner
• The perfect business idea
• An invitation from the local community

…and there could be many others that we have not listed!