Working to integrate business and mission, C. Neal Johnson offers practical advice and foundational concepts for those wishing to engage in BAM in his book Business as Mission: A Comprehensive Guide to Theory and Practice. The importance of accomplishing this with cross-culturally is well addressed.
According to M Sellers’ review on Amazon, “There’s a reason this book is used by so many who want to understand the nuances and methods of BAM. It’s the most comprehensive and thorough work on the subject that I have found.”
Who should read this book?
Anyone who is interested in missions, business and business as mission…and those who want to actively engage in BAN or those who want to come alongside those who are.